Dive Deeper Into ReeFinedYou

The Victoria's Secret Runway Trend We Predicted, Now Ready to Wear

The Victoria's Secret Runway Trend We Predicted...

Sarongs and skirts layered over sets were all over the 2026 Victoria's Secret Fashion Show. Here's how to wear the look at the beach, with a little funk and a...

The Victoria's Secret Runway Trend We Predicted...

Sarongs and skirts layered over sets were all over the 2026 Victoria's Secret Fashion Show. Here's how to wear the look at the beach, with a little funk and a...

The Swim Scrunchie: Why Your Hair Tie Should Be Made for the Water

The Swim Scrunchie: Why Your Hair Tie Should Be...

Can You Swim With a Scrunchie? Yes, you can. The real question is which scrunchie, because the one you wear to a pilates class or you throw on to run...

The Swim Scrunchie: Why Your Hair Tie Should Be...

Can You Swim With a Scrunchie? Yes, you can. The real question is which scrunchie, because the one you wear to a pilates class or you throw on to run...

How to Find a Full Coverage Swim Top That Actually Stays Put

How to Find a Full Coverage Swim Top That Actua...

If you’ve ever spent a beach day tugging your swim top back into place, you’re not alone. Most swimwear is designed for lying still. Real life at the water looks...

How to Find a Full Coverage Swim Top That Actua...

If you’ve ever spent a beach day tugging your swim top back into place, you’re not alone. Most swimwear is designed for lying still. Real life at the water looks...

Model walking the NYFW runway in ReeFinedYou's Jenny top and Bobbi bottom, sustainable full-coverage swimwear made in NYC."

Our First NYFW: ReeFinedYou Walked the Runway

I still can’t quite believe I get to write this sentence: ReeFinedYou was in New York Fashion Week. On September 10th, four of my sets walked the runway at Leman...

Our First NYFW: ReeFinedYou Walked the Runway

I still can’t quite believe I get to write this sentence: ReeFinedYou was in New York Fashion Week. On September 10th, four of my sets walked the runway at Leman...

Woman riding a bike wearing Dena full coverage A-line swim skirt and Tzofia halter top in scalloped stripe

Full Coverage Swimwear, No Longer Lost at Sea

What happened to diversity in swimwear? Somewhere along the way, the industry swung hard toward one look: minimal coverage, and the full coverage side got left behind in the 1900s....

Full Coverage Swimwear, No Longer Lost at Sea

What happened to diversity in swimwear? Somewhere along the way, the industry swung hard toward one look: minimal coverage, and the full coverage side got left behind in the 1900s....